STAKEHOLDER MANAGEMENT IN COMPLEX PROJECTS

Abstract

The article describes the methodological toolkit for stakeholder management in complex projects. Based on the bibliographic analysis, the main groups of methodological tools for managing the project stakeholders have been identified and analyzed. It is confirmed that with a significant number of available tools, they are either too fragmented or do not use the results of special studies. This significantly limits the effectiveness of their use in managing complex projects. The author's algorithm of stakeholder management presented in the study, in contrast to the existing ones, covers all stages of the project. The features of the proposed methodological tool are taking the project environment into account, assessing the potential level and grouping stakeholders according to common interests, predicting changes in stakeholders as the project progresses through the life cycle. For each of the four main groups of interests (economic, political, social, personal), key interaction events have been identified. The model has been tested on a number of completed and ongoing projects. This article provides an example of using the methodology on a previously implemented project for the development of a new regional market for an organization that provides services of an aggregator-marketplace. Based on the results, it is possible to draw the conclusion that the timely application of this technique would eliminate such problems in project implementation as user dissatisfaction with the project product, lack of feedback, risk events occurrence resulting from unsatisfactory communication with stakeholders. For stakeholder management in complex projects, the use of the model is advisable. The model can be used as a framework that will be completed depending on the field of the organization’s activity, areas of a project manager’s interest and competence.

Ключевые слова

stakeholders, project management tools, complex projects, project management, stakeholder management

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About the Authors

Liudmila A. Ramenskaya – PhD in Economics, Docent; Associate Professor, Ural State University of Economics, Ekaterinburg, Russia. E-mail: ramen_lu@mail.ru. SPIN РИНЦ 4290-9220.ORCID 0000-0003-3884-4500
Maksim D. Galimzyanov – Pul’s Tsen [“Price Pulse”] Portal Technologist, AES Service LLC, Ekaterinburg, Russia. E-mail: kannos@yandex.ru

For citation

Ramenskaya L.A., Galimzyanov M.D. Stakeholder Management in Complex Projects // BENEFICIUM. 2022. Vol. 1(42). Pp. 16-25. (In Russ.). DOI: 10.34680/BENEFICIUM.2022.1(42).16-25