THEORETICAL APPROACHES TO THE ANALYSIS OF CREATIVE INDUSTRIES

Abstract

The article offers a literary review of creative industries, outlines the problem field of research on this topic. The works are based on sociological, economic and philosophical ideas about creativity, art, creative industries and cultural space. The proposed theoretical framework sets the conceptual line of reflection of cultural capital. The authors emphasize the need to expand the problem field of creative industries, including such categories as cultural institutions, consumption and cultural capital. As one of the main problems of the study, it is necessary to note the definition of the heuristic component in the consumption of creative products and the accumulation of cultural capital by the population, the degree of participation of social cultural institutions in human life, the ability of integration potential to influence the formation of cultural consumption in the education system. The inclusion in school curricula of the humanitarian block – lessons of music, fine arts, as well as the collaboration of actors of all levels of education, ranging from general to professional, as well as additional education, with cultural institutions develops the space of culture, making the presence of youth obvious and attractive to different audiences activities of institutions. This collaboration is a resource for the translation and accumulation of cultural capital of the youth cohort. The article considers the focus transition of interest in the sphere of leisure: the movement of the recipient of cultural goods from the space of cultural institutions (theater, museums, concert venues) to the cultural scene of public spaces acting as platforms of shopping and entertainment complexes. Visiting such sites is a kind of compensator in the consumption of cultural institutions by social groups, since not only recreational, but also communicative and educational functions are enhanced. The shopping centers host art galleries, exhibitions, festivals, training workshops, seminars and workshops in various fields of art, creativity, education. One of the aspects of the creative economy is the problem of continuity of cultural values in modern society. In conclusion, we can conclude about the social importance of creative industries in employment, the development of local communities, small and medium-sized businesses.