EVALUATION AND PROSPECTS OF DIGITALIZATION IN BUSINESS PROCESS MANAGEMENT IN WHOLESALE TRADE ENTERPRISES

  • D.P. Martynov Plekhanov Russian University of Economics, Moscow, Russia
  • V.Y. Garnova Plekhanov Russian University of Economics, Moscow, Russia
DOI: https://doi.org/10.34680/BENEFICIUM.2024.4(53).41-48

Abstract

The article is dedicated to the analysis of digital evolution in wholesale trade. The study examines the impact of digital technologies on the wholesale trade sector, including aspects of import substitution and the development of domestic technological systems under economic sanctions. The main focus is on the current state of the market and its development trends, such as the implementation of ERP, CRM, and RPA systems, as well as the necessity of digitalization to improve operational efficiency and reduce costs. It is established that digital business transformation requires a comprehensive approach to updating and optimizing business processes. The main current problems faced by wholesale trade enterprises in implementing new technologies and replacing Western digital products are identified. The specifics of the impact of sanctions on the availability of foreign technologies and the growing interest in the development and application of national digital solutions are thoroughly revealed. Adaptation to new economic and technological conditions requires enterprises to be flexible and adopt an innovative approach. The article also considers examples of successful cases of digital technology implementation in domestic wholesale trade enterprises. Key factors contributing to successful digital transformation are highlighted, including the role of human capital, the need for employee training, and investments in IT infrastructure. The study concludes that the success of digital transformation in wholesale trade enterprises depends not only on technology but also on the business's readiness for change and the effectiveness of managerial decisions in the field of digitalization and process optimization. Special attention is given to strategic aspects of digital transformation, such as planning and control.  

Keywords: system integration, business process management, digitalization, economic adaptation, efficiency of management decisions, ERP, CRM, RPA-systems

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About the Authors

Denis P. Martynov – Graduate Student, Plekhanov Russian University of Economics, Moscow, Russia. E-mail: martynovdp@mail.ru. SPIN РИНЦ 3345-2028. ORCID 0009-0001-0366-115X. ResearcherID HKN-1728-2023

Victoria Y. Garnova – Cand. Sci. (Economics), Docent; Associate Professor, Plekhanov       Russian University of Economics, Moscow, Russia. E-mail: profgarnov@yandex.ru. SPIN РИНЦ 2198-9904. ORCID 0000-0002-5219-747X. ResearcherID HGD-8457-2022. Scopus Author ID 57195495045

For citation: Martynov D.P., Garnova V.Y. Evaluation and Prospects of Digitalization in Business Process Management in Wholesale Trade Enterprises // Beneficium. 2024. Vol. 4(53). Pp. 41-48. (In Russ.). DOI: 10.34680/BENEFICIUM.2024.4(53).41-48

Published
2024-11-29
Issue
No 4 (2024)
Section
SECTORAL REGULARITIES OF MARKET TRANSFORMATION