THE STATE OF THE LABOR MARKET IN THE CREATIVE INDUSTRIES AND THE TOURISM SECTOR OF THE KALININGRAD REGION

  • E.G. Kropinova Immanuel Kant Baltic Federal University, Kaliningrad, Russia
  • A.S. Mondych Immanuel Kant Baltic Federal University, Kaliningrad, Russia
DOI: https://doi.org/10.34680/BENEFICIUM.2025.4(57).118-128

Abstract

In recent years, creative industries and domestic tourism have been actively developing in Russia, with their implementation occurring somewhat in parallel. However, the potential for their interaction in creating a tourist experience is increasingly being discussed both in academic circles and among tourism industry experts. This article presents the results of a study of creative industries and tourism from a labor market perspective, which is relevant given the shortage of skilled labor in several economic sectors. To achieve this goal, the theoretical section highlights studies that confirm the creative component in tourism services. The choice of the Kaliningrad Region as the study region is substantiated. The methodological basis for labor market analysis is based on a comparison of the list of creative industry groupings provided by the Russian Ministry of Economic Development with creative profession groups on the hh.ru platform. The hh-index is used as a comparative indicator, reflecting the level of competition for jobs, from extremely high to a labor shortage. The advantages and limitations of this approach to labor market analysis are outlined, and its applicability is substantiated. The study identified labor market trends and challenges in the creative industries and tourism. The analysis revealed an excessive increase in job seekers in certain industries amid a decline in job openings in 2025. Hypotheses and assumptions regarding cause-and-effect relationships were developed based on an analysis of the studies in this field; and potential areas for further research were outlined. A discussion was opened on possible future scenarios based on an analysis of current regional and national economic trends. There is one of the proposed approaches to be considered: to recruiting surplus personnel from creative industries to the tourism sector.

Keywords: labor shortage, manpower, Kaliningrad Region, competition for jobs, creative economy, creative industries, job market, labor market, tourism

References

  • Gokhberg L.M., Boos V.O., Boyakova K.N. Reyting kreativnykh regionov Rossii: 2024 [Ranking of Creative Regions of Russia: 2024]. M.: IIEZ HSE, 2025. 200 p. (In).
  • Anokhin A.Yu., Korneevets V.S., Kostyuk A.P. Prioritetnye napravleniya razvitiya turizma v Kaliningradskoy oblasti: monografiya [Priority Directions for Tourism Development in the Kaliningrad Region: Monograph]. Kaliningrad: IKBFU Publishing, 2022. 85 p. (In).
  • Ruban D.A. Tourism and Creative Industries in International Research Experience: A geographical Review // Services in Russia and Abroad. 2023. Vol. 17(5). Pp. 59-68. (In Russ.). DOI: 10.5281/zenodo.10423085
  • Richards G. Creativity and Tourism: The State of the Art // Annals of Tourism Research. Vol. 38(4). Pp. 1225-1253. DOI: 10.1016/j.annals.2011.07.008
  • Cherevichko T.V., Temyakova T.V. Creative Tourism and Digitalization of Society // Izvestiya of Saratov University. Economics. Management. Law. 2022. Vol. 22(2). Pp.145-151 (In Russ.). DOI: 10.18500/1994-2540-2022-22-2-145-151
  • Volkov S.K. Tourism as a Sector of the Creative Economy // Creative Economy. 2021. Vol. 15(5). Pp. 2153-2162. (In Russ.). DOI: 10.18334/ce.15.5.112027
  • Yakimenko M.V., Velichko E.A. Tourism as a Part of Creative Economy: A Review of Assessment Methods // Services in Russia and Abroad. 2023. Vol. 17(5). Pp. 6-16. (In Russ.). DOI: 10.5281/zenodo.10418771
  • Maslak E.N. Animation Technologies in the Creative Tourism Industry // Services in Russia and Abroad. 2023. Vol. 17(5). Pp. 159-166. (In Russ.). DOI:5281/zenodo.10429406
  • Kumova D.M. Analyzing the Implementation of Creative Clusters in Tourism at the Regional Level // Services in Russia and Abroad. 2023. Vol. 17(5). Pp. 87-95. (In Russ.). DOI: 10.5281/zenodo.10426434
  • Antonova I.S., Smakova A.N. School of Creative Industries in the Regional Economy of Tomsk Region // Beneficium. 2023. Vol. 4(49). Pp. 38-46. (In Russ.). DOI:34680/BENEFICIUM.2023.4(49).38-46
  • Zhelnina Z.Yu., Sizova I.A., Khoreva L.V. Interaction of Tourism and Creative Industries in the Arctic Territories: Areas of Crossing // Service and Tourism: Current Challenges. 2023. Vol. 17(2). Pp. 7-20. (In Russ.). DOI:5281/zenodo.7997710
  • Maleva T.M., Lyashok V.Yu. Labor Shortage in Russia: Short-Term and Long-Term Effects // Economic Policy. 2024. Vol. 19(6). Pp.120-153. (In Russ.). DOI:18288/1994-5124-2024-6-120-153
  • Mishchenko V.V., Yelistratova A.G. Otsenka sostoyaniya regional’nogo rynka truda na osnove analiza strukturnykh sdvigov v ekonomike [Assessment of the Regional Labor Market Based on the Analysis of Structural Shifts in the Economy] // Economics. Profession. Business. 2016. Vol. 4. Pp. 46-51. (In Russ.).
  • Order of the Ministry of Economic Development of the Russian Federation of April 23, 2025 No. 266 “Ob utverzhdenii perechnya vidov ekonomicheskoj deyatel'nosti v sfere kreativnyh (tvorcheskih) industrij na osnove Obshcherossijskogo klassifikatora vidov ekonomicheskoj deyatel'nosti” [“On approval of the list of economic activities in the field of creative industries based on the All-Russian Classifier of Economic Activities”] (2025). ConsultantPlus. (In Russ.). URL: https://www.consultant.ru/document/cons_doc_LAW_506355/ (accessed on 07.10.2025).
  • Kulkova I.A. Methodical approaches and problems of the labor market conjuncture assessment // The Eurasian Scientific Journal. 2018. Vol. 10(1). P. 18. (In Russ.).
  • Kalashnikova I.V., Khoreva L.V. Metamorphoses of Staffing Support and Labor Market // Bulletin of PNU. 2024. Vol. 1(72). Pp. 73-86. (In Russ.).
  • Saifullina L.D. Potential for Regional Creative Economy Development and Employment of Population // Theory and Practice of Social Development. 2023. Vol. 7(183). Pp. 183-191. (In Russ.). DOI: 10.24158/tipor.2023.7.24
  • hh statistika [hh statistics] (2025). stats.hh. (In Russ.). URL: https://stats.hh.ru/ (accessed on 07.10.2025).
  • Obzor rynka truda v IT i IB [Overview of the IT and information security labor market] (2023). RANHiGS School of IT Management. (In Russ.). URL: https://mbacio.ru/sites/default/files/files/hh-rynok_truda_ib_02.03.2023.pdf (accessed on 07.10.2025).
  • Ekonomike Rossii trebuetsya okolo 100 tysyach programmistoв dlya razrabotki IT-produktov [The Russian economy needs about 100 thousand programmers for IT product development]. (2025). CNews. (In Russ.). URL: https://www.cnews.ru/news/top/2025-01-29_ekonomike_rossii_trebuetsya (accessed on 07.10.2025).
  • Kadrovy golod v IT ne to, chem kazhetsya [The IT talent shortage is not what it seems]. 2024. Habr. (In Russ.). URL: https://habr.com/ru/articles/823168/ (accessed on 07.10.2025).
  • Sizova I.L. Features of Recruitment: Intelligent Text Analysis of Resume and Vacancies // Russian journal of regional studies. 2025. Vol. 33(2-131). Pp. 271-293. (In Russ.). DOI: 10.15507/2413-1407.129.033.202502.271-293
  • Sizova I.L. The Mismatch of Employee Competencies to Russian Labor Market Needs // Economic Policy. 2025. Vol. 20(4). Pp.142-169. (In Russ.). DOI: 10.18288/1994-5124-2025-4-142-169
  • Nikolaev V.I. Personnel Challenges of Industrial and Innovative Development of Russian Regions in the Transition to a New Technological Order // Beneficium. 2023. Vol. 3(48). Pp. 77-82. (In Russ.). DOI: 10.34680/BENEFICIUM.2023.3(48).77-82
  • Kak tsifrovizatsiya obrazovaniya vliyaet na ego tsennost’ [How the digitalization of education affects its value]. (2025). Vedomosti. (In Russ.). URL: https://www.vedomosti.ru/society/articles/2025/06/23/1119170-kak-tsifrovizatsiya-obrazovaniya-vliyaet-na-ego-tsennost (accessed on 07.10.2025).
  • Mamurkova E.R., Keilitz P.M., Litvinova N.A., Gavrilyuk E.S. Analysis of Trends and Needs of the Contemporary Labor Market for the Example of the IT-industry: Ways to Overcome the Career Gap // Beneficium. 2024. Vol.2(51). Pp. 111-120. (In Russ.). DOI: 34680/BENEFICIUM.2024.2(51).111-120
  • Kolesnikova O.A., Maslova E.V., Okolelykh I.V. Personnel Shortage in the Current Russian Labor Market: Manifestations, Causes, Trends, Measures to Overcome it // Social and labor research. 2023. Vol. 4(53). Pp. 179-189. (In Russ.). DOI: 10.34022/2658-3712-2023-53-4-179-189
  • Minfin Rossii vnyos v Pravitel’stvo RF byudzhetnyi paket [The Ministry of Finance of Russia submitted a budget package to the Government of the Russian Federation]. (2025). Ministry of Finance of the Russian Federation. (In Russ.). URL: https://minfin.gov.ru/ru/press-center/?id_4=39932-minfin_rossii_vnes_v_pravitelstvo_rf_byudzhetnyi_paket (accessed on 07.10.2025).
  • Fedchenko A.A., Dorokhova N.V., Dashkova E.S. Quantitative Assessment of the Adaptation of Employment to Uncertainty in Russian Regions // Economy of Region. 2023. Vol. 19(2). Pp. 410-421. (In Russ.). DOI: 10.17059/ekon.reg.2023-2-9
  • Vasilenko L.A., Bogdanova L.V., Karimova I.Yu. Creative Economy and Creative Clusters in Territorial Development: Analysis of Russian Practices // Problems of Territory's Development. 2024. Vol. 28(1). Pp. 61-77. (In Russ.). DOI: 10.15838/ptd.2024.1.129.5
  • Nikolic N., Lekovic M. Video Game Induced Tourism - a Critical Literature Review // BizInfo Blace. 2025. Vol. 16(1). Pp. 29-36. DOI: 10.71159/bizinfo250008N

About the Authors

Elena G. Kropinova – Dr. Sci. (Geographic); Professor, Immanuel Kant Baltic Federal University, Kaliningrad, Russia. E-mail: Kropinova3@mail.ruSPIN РИНЦ 7410-8432. ORCID 0000-0002-6971-7275. ResearcherID: E-3924-2018. Scopus Author ID 56682112600

Andrey S. Mondych – Laboratory Assistant, Immanuel Kant Baltic Federal University, Kaliningrad, Russia. E-mail: asmondych@stud.kantiana.ru. SPIN РИНЦ 9422-8913. ORCID 0009-0006-6644-9689. ResearcherID: LIC-7708-2024

For citation: Kropinova E.G., Mondych A.S. The State of the Labor Market in the Creative Industries and the Tourism Sector of the Kaliningrad Region // BENEFICIUM. 2025. Vol. 4(57). Pp. 118-128. (In Russ.). DOI: 10.34680/BENEFICIUM.2025.4(57).118-128

Published
2025-11-28
Issue
No 4 (2025)
Section
SUSTAINABLE DEVELOPMENT OF TERRITORIES