FUNCTIONAL SELF-DIAGNOSIS OF AN ENTREPRENEUR'S PERSONAL COMPETITIVENESS

Abstract

The relevance of this study stems from the absence, in both domestic and international literature, of applied instruments that operationalize an entrepreneur’s personal competitiveness (EPC) through measurable functional variables. The aim of this paper is to develop and pilot-test a self-diagnostic tool for EPC based on the assessment of 29 entrepreneurial functions and their prioritization via ABC analysis. The methodological framework integrates the functional approach to entrepreneurship, competency-based approach, entrepreneurial self-efficacy theory, and the ABC-analysis. The article reviews existing interpretations of EPC and proposes advancing them through a functional lens tailored to specific entrepreneurial entities. The empirical basis is a pilot case study of an active small business, involving two mentors and one key employee (modified 360-degree methodology). The pilot results confirm all research hypotheses: the tool identifies functional deficits in EPC and enables the formation of an individualized entrepreneur development trajectory. Critical deficits are found concentrated in the operational‑marketing and financial‑analytical blocks. The proposed integral function significance index provides hierarchical ranking of deficits according to their impact on profit and business sustainability. This study thus determines specific, quantitatively described functional variables that complement the construct of EPC, which is of particular research and scientific interest. The proposed analytical tool is applicable in educational, consulting, and mentoring practice.

Keywords: competency-based approach, personal competitiveness of an entrepreneur, small           business, entrepreneurial functions, business sustainability, functional self-diagnosis, ABC analysis

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 About the Authors

Elena V. Alexeeva – Associate Professor, Synergy University, Moscow, Russia. E-mail: eturchaninova@synergy.ru. SPIN РИНЦ 5405-0266. ORCID 0000-0002-4505-3638

Aleksandr I. Kovalenko – Cand. Sci. (Economics), Docent; Associate Professor, Synergy University, Moscow, Russia. E-mail: alkovalenko@synergy.ru. SPIN РИНЦ 2191-2980. ORCID 0000-0003-3131-6107. Researcher ID AAB-8993-2022

Anna Yu. Pogorelova – Associate Professor, Synergy University, Moscow, Russia. E-mail: apogorelova@synergy.ru. SPIN РИНЦ 6917-5762. ORCID 0000-0001-8364-8395

Vladimir A. Shapovalov – Student, Synergy University, Moscow, Russia. E-mail: Dfactory18@mail.ru. ORCID 0009-0006-8270-3069

For citation: Alekseeva E.V., Kovalenko A.I., Pogorelova A.Yu., Shapovalov V.A. Functional Self-Diagnosis of an Entrepreneur's Personal Competitiveness // BENEFICIUM. 2026. Vol. 2(59). Pp. 64-75. (In Russ.). DOI: 10.34680/BENEFICIUM.2026.2(59).64-75